Netflix, Google, Facebook, TikTok, Amazon Prime Video, Hotstar and more decided to downgrade streaming quality on cellular networks in India
Almost all the streaming services from Google, Facebook, Viacom 18, Amazon Prime Video, Hotstar, MX Player and more will offer video content at standard definition. The Prime Minister’s recent call for social distancing and total lockdown across the country has made people stay at their homes. This has also resulted in an unprecedented surge in mobile internet consumption. Keeping in this mind, the digital industry is committed to ensuring that citizens are able to access mobile networks. The industry has dedicated to temporarily defaulting HD and ultra-HD streaming to SD content or offering only SD content, at bitrates no higher than 480p on cellular networks. These voluntary measures will be in effect until April 14. The decision was taken in a virtual meeting. The meeting was organized yesterday by Uday Shankar, Chairman, Star & Disney India, with key stakeholders of the digital industry. The meeting, held virtually, was attended by NP Singh (Sony), Sanjay Gupta (Google), ...