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Showing posts with the label Facebook

For Employers, Facebook is So Yesterday. Welcome to the TikTok World.

As we head into the weekend and look to unwind from another difficult week, it’s time to discuss another (not-quite-as) serious issue as the pandemic. I used to think that Katherine Hepburn was the most famous performer from Connecticut. However, my teenager tells me during this Stay-at-Home period that I’m wrong: It is Charli D’Amelio. If you have a teenager, you know what I’m talking about. For the rest of you, let me explain and explain why I’m convinced that employers still worried about Facebook or even Snapchat are chasing yesterday’s “ghost”. (I’m not quite as convinced that Charli > Katherine, however.) You may know that Facebook lost its popularity with teens in the early 2010s with many flocking to Snapchat.  You may not know that Snapchat is no longer where all the teenagers are now hanging out. TikTok is this year’s social media standout and the undisputed star of this pandemic stay-at-home culture. (My wife...

Netflix, Google, Facebook, TikTok, Amazon Prime Video, Hotstar and more decided to downgrade streaming quality on cellular networks in India

Almost all the streaming services from Google, Facebook, Viacom 18, Amazon Prime Video, Hotstar, MX Player and more will offer video content at standard definition.   The Prime Minister’s recent call for social distancing and total lockdown across the country has made people stay at their homes. This has also resulted in an unprecedented surge in mobile internet consumption. Keeping in this mind, the digital industry is committed to ensuring that citizens are able to access mobile networks. The industry has dedicated to temporarily defaulting HD and ultra-HD streaming to SD content or offering only SD content, at bitrates no higher than 480p on cellular networks. These voluntary measures will be in effect until April 14. The decision was taken in a virtual meeting. The meeting was organized yesterday by Uday Shankar, Chairman, Star & Disney India, with key stakeholders of the digital industry. The meeting, held virtually, was attended by NP Singh (Sony), Sanjay Gupta (Google), ...